Available · Lima & remote

I build brands that look exceptional and perform.

Creative strategy · Branding · UX · Digital systems - from identity to execution.

Start a project → View work →
8+ years
4 brands built
3 industries
Lima & global
Branding · UX · Growth · Systems · LinkedIn ↗ · hola@gianinabaca.site

What I do

Brand Identity & Web Brand Systems & Digital Presence

From naming and visual identity to fully built web experiences. I create brand systems that are coherent, strategic, and commercially sharp.

→ Case Studies Selected Work

Real projects with real results — branding, e-commerce, UX strategy and digital systems for brands that wanted to grow.

→ Digital Operations · Perú POS & Digital Infrastructure

Custom POS systems with SUNAT-integrated electronic billing. The operational backbone that lets businesses run without friction.

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Brands I've worked with

Poupette — Trazzos — Ferrand & Cia — Las Delicias
Gianina Baca es creative strategist, diseñadora de marca y especialista en branding estratégico en Lima, Perú. Gianina Rocío Baca Vega combina brand strategy, UX design, desarrollo web y sistemas digitales para marcas modernas. Branding strategist Peru. Creative director Lima. Growth marketing consultant Peru. UX branding consultant. Diseñadora web Lima freelance. Marketing digital Peru. Estrategia digital Lima.